With coronavirus lockdowns around the world beginning to ease, the global public health conversation looks set to turn back towards climate change. Sustainable publishing: how media companies are tackling climate change head on It has also brought innovation and resilience. The impact of Covid-19 on publishing has brought with it an existential crisis for many. The way industries respond to a crisis determines how they will respond to a disaster in the future. June 2020 update: Publishing in the times of pandemic Their multi-channel media offering enriches Publicitas’ premium media portfolio and allows our media specialists across the network to offer our international advertising clients to reach a pan-Latin American target group, ” said Johannes Braun, international managing director at Publicitas. “We are very pleased to extend our partnership with Editoria Abril. Publicitas will help us broaden our advertising reach taking our brands to eight new countries.” Jacques Ricardo, international advertising director, Editora Abril, said: “In order to continue growing in the international market we need to narrow down our relationship with clients wherever they are. Publicitas will be the exclusive media sales representative in the above mentioned markets and sell Editora Abril’s media products to advertisers interested to reach Editoria Abril’s premium audience.
In addition to the existing partnership for Latin America, Publicitas will represent Editora Abril in eight new international markets: Dubai, China, Hong Kong, India, London, Malaysia, Singapore and Thailand. On the internet, Abril owns the most popular website aimed to women, named MdeMulher, with 5 million visitors monthly.21 January 2014 Publicitas and Editora Abril expand international partnershipĮditora Abril and Publicitas have extended their existing sales partnership into new international markets. In May 2006, Naspers acquired a 30% interest in Editora Abril. It also owns the Brazilian MTV and cable company Abril Grafica. Under its name it publishes titles like AnaMaria, Tititi, Minha Novela, Sou+Eu!, Quatro Rodas, Veja, Veja Rio, Veja São Paulo, Nova, Placar, Claudia, Boa Forma, Manequim, and Exame, as well as the Brazilian editions of Disney comics, Cosmopolitan, Men's Health, Women's Health, Runner's World, and Playboy. Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril.Ĭivita had initially founded his publisher as Editora Primavera, publishing an unsuccessful comic magazine named in Brazil Raio Vermelho. The following year, Civita changed its name to Abril - referencing the month in which spring begins on the northern hemisphere - and published its first title, Donald Duck, in Brazil called Pato Donald, which continues to run to this date. Abril's first magazine lead Civita to claim "It all started with a duck", parodying Walt Disney's declaration that "I only hope that we never lose sight of one thing – that it was all started by Mickey Mouse.
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